Four-alarm fire heavily damages Dunrovin Country Store and Deli

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Dunrovin Country Store and Deli in Vass was heavily damaged by a four-alarm fire Saturday evening, prompting a large response from fire departments across Moore County and surrounding areas.

The fire was reported around 6:30 p.m. at the business along U.S. 1. Heavy smoke could be seen coming from throughout the building as firefighters worked to bring the fire under control.

The store was closed at the time of the fire. The business owner told Moore County News at the scene that everyone was out of the building and no animals were at the business when the fire broke out. No injuries have been reported.

Firefighters spent hours battling the fire and working to extinguish hotspots before clearing the scene just before 1 a.m. Sunday, more than six hours after the fire was first reported. Heavy fire damage could be seen on the back side and upstairs portion of the building.

The response grew to four alarms, bringing resources from across Moore County and neighboring areas. Fire departments responding included Cypress Pointe, Southern Pines, Whispering Pines, Aberdeen, Pinehurst, Carthage, Crains Creek, Eastwood, West End, Fort Bragg, Hillcrest in Hoke County and Tramway in Lee County. Moore County EMS also responded.

First responders thanked Bob’s Pizza of Vass, Dollar General of Vass, Little Caesars of Vass and McDonald’s of Carthage for providing food and refreshments to crews working at the scene.

The southbound lanes of U.S. 1 reopened around 1 a.m. Sunday after being closed for more than six hours as crews worked at the scene. Northbound lanes remained open throughout the incident.

The cause of the fire was not immediately known.

Moore County News will provide additional information as it becomes available.

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A Moore County native who has spent more than 20 years telling stories across North Carolina and beyond. He’s worked with CNN, WRAL, and CBS 17, and now serves as a Video Journalist for ABC11. Patrick has a passion for breaking news and has earned multiple awards for his coverage. He’s also a certified NWS SKYWARN Storm Spotter and was among the first news videographers in the state to become an FAA-certified drone pilot.

Patrick Priest
Patrick Priest
A Moore County native who has spent more than 20 years telling stories across North Carolina and beyond. He’s worked with CNN, WRAL, and CBS 17, and now serves as a Video Journalist for ABC11. Patrick has a passion for breaking news and has earned multiple awards for his coverage. He’s also a certified NWS SKYWARN Storm Spotter and was among the first news videographers in the state to become an FAA-certified drone pilot.
Southern Pines
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